About Us

The creation of an organization such as ANAKTV (the original name upon inception was Southeast Asian Foundation for Children's Television) was the result of nagging concerns expressed in various forums in society.

Parents and teachers, not only in the Philippines but in all of Asia, increasingly agitated for more child-sensitive TV programs and shows that helped define to children what it was to be Asian.

The executives running the TV networks in the Philippines, even in Southeast Asia, are parents themselves, torn between raking in profit and delighting the stockholders on one side and ensuring that their children had a healthy media diet, on the other.

Virtually half the population of Southeast Asia was composed of persons under 18. In the Philippines, it was officially pegged at 47%. That meant a vast audience that needed to be given age-appropriate television programs. 

With the oftentimes fractious relationship among private TV networks, time was ripe for a truce when it came to children.

Hence, an aggrupation of all terrestrial, free to air as well as cable television operators was convened with ABS-CBN'S Gina Lopez as the first president. Lopez was then at the throes of shoring up national interest in educational television and was aghast at the behavior of many major TV networks in the West who defined children's TV simply as those produced and syndicated from the West.

A national summit on children and television was held in Manila after staging three vital consultations in the major islands. The advocacy group was soon in business.

Three years after, then vice-president Edgardo Roces (representing Associated Broadcasting Corporation), was elected president. Lopez's co-founder, Mag Cruz Hatol is still the Consultant and remains a strong supporter of the foundation.

The organization has evolved into a major advocacy league, instructing parents about the perils and advantages of television, advising them to be prudent in their usage of the medium and smart in their choice of programs because children are always around.

With Elvira Yap Go, current President of ANAK TV, the foundation has become the vanguard of television literacy in a country that regards the television set as the favorite appliance, surrogate parent and baby sitter and main source of entertainment and information at home.

ANAKTV is chiefly an advocacy organization that promotes television literacy and pushes the agenda for child-sensitive, family-friendly television in the Philippines.

It does so by staging forums, symposia and consultative meetings in village halls, schools, parishes, government centers, churches and many other unorthodox places like inter-island vessels and basketball gyms. The main targets are parents who grew up with meager media education and who suddenly found themselves unprepared and confronted with a lot of communication technology and beguiled by massive doses of entertainment television. 

It is also the parent and education sectors, besides the church and NGO groups, that lead the militant crowd in castigating television stations for the programs dished out and which are in turn patronized, sometimes mindlessly, by children.

A board consisting of elected officers and members run the foundation through a Secretariat led by the Secretary General. There are six non-broadcast members in the board and twelve representing the various TV stations. It is a collegial body that meets cordially to discuss policies, thrusts and programs and at the end of the year lends its imprimatur on the choices of family-friendly TV programs made by the people through the Anak TV jury screenings. 

The foundation relies on the goodwill of some like-minded corporate partners. It steers clear of politics, commercial, charity and religious activities and aims to be a strategic partner of education and child welfare programs.

Messages about the advocacy are circulated through print and broadcast media as well as through the internet. Until 2014, it ran a weekly column in Manila Bulletin but continues to produce public service plugs to advance messages related to responsible television.

In addition to forums and jury screenings, ANAKTV stages video bars and discussions for children, a national video contest for kids, occasional monitoring programs and researches, polls and surveys, youth programs and exchanges as well as on-the-job training activities. it sustains a small active army of youth volunteers poised to enter the broadcasting industry. 

By 2015, the most constant partners of ANAK TV include Columbia's, Soka Gakkai and KBP.

The now iconic Anak TV seal adorns several television programs that proudly display the seal of approval from the public attesting to their child-sensitivity. 

Member Networks




Officers & Trustees



Kane Errol Choa, ABS-CBN

ABS-CBN, Vice President

Angel Javier Cruz

GMA, Secretary / Treasurer

Edith del Rosario

Ways and Means

Roberto del Rosario


Edgardo C. Roces


Dino Apolonio


Chot Reyes


Anette Gozon-Abrogar


Lito Cruz


Vince Rodriguez

ABS-CBN Sports and Action

Ernie Magtuto

Net 25

Jacky M. Silva

Light Network

Daniel Razon


Rina Lopez-Bautista

Knowledge Channel

Montriville Boy


Gina Lopez


Mag Cruz Hatol


Mikee Cojuangco-Jaworski


Latest Announcements


HOW TO JOIN (AMATEUR & CHILDREN): * Create a Youtube account, upload video, then email the link (URL address) of video entry, attaching the filled in registration form from the Anak TV website, and send to < sinebata@gmail.com > * Send material through: (sendspace.com), (dropbox.com), or Google drive. Click “Browse”, upload video entry, click “Add more files” to attach the filled-in registration form from the Anak TV website. Input email address of entrant, indicate recipient as < sinebata2017@gmail.com > then click “Upload”.

Continue Reading


The event, an undertaking of Anak TV Inc. in cooperation with the various television stations and Soka Gakkai Philippines will feature brief talks and videos produced to act as a springboard to discuss issues pertinent to television programming and viewing. At the end of the event, it is hoped that the audience, numbering less than 100, composed chiefly of concerned parents, educators, media, NGOs, lay, business and religious groups will be more articulate about issues governing TV viewing and programming, especially in relation to its effect on our children. The jury screening affords a chance to our colleagues outside the broadcast industry to assess the TV programs entered in the derby by the various TV stations.

Continue Reading

Anak TV Stories


Watch the Video: Anak TV Training Video

The Philippines, through Anak TV Inc, hosts the first Southeast Asian Prix Jeunesse . One of its exciting preparations was a three-day video production workshop for the Filipino Youth in Metro Manila. Twenty six participants attended the Basic Video Production training Course on April 28-30, in Intramuros, Manila. The course was designed to engage Filipinos aged 15 to 17 to express themselves through short videos that echo their views about family, tradition and other things that they are inherently proud of. All the participants were beginners who did not have any previous training and exposure in video production. They came with basic equipment like mobile phones and simple digicams. The video training conducted by the AnakTV Secretary General Mag Cruz Hatol gave the children valuable lessons in concept scripting and storyboarding, camera handling , and post production work like basic editing music scoring and computer graphics. The participants presented their group’s video work before they received their certificates of attendance. The trainers and facilitators headed by Bod del Rosario were awed by the participants’ exceptional talent and creativity , along with their positive, enthusiastic and energetic approaches to their work as amateur video creators.

Continue Reading


Watch the Video: Sinebata Press Conference Video

AnakTV and the Council for the Welfare of Children (CWC) formalized their collaboration to bring the Philippines closer to our Southeast Asian neighbors and the world through film festival and competition, Sinebata 2017. The winners of Sinebata will represent the country in the first Southeast Asia Prix Jeunesse, a film festival conceived to give a platform to Southeast Asian stories told by the people of Southeast Asia.

Continue Reading


Watch the Video: Larolympics Video

LAROLYMPICS was started by Anak TV in some of the country’s most child friendly towns and cities in 2009.

Continue Reading
Similar to a seal of good housekeeping, the ANAK TV SEAL is a national award bestowed by various stakeholders (including parents, educators, business and media people, government, media, NGOs, the religious sector and youth) on TV programs airing on Philippine television, whether locally produced or not, which they think are child-sensitive. The criteria used are as diverse as the disciplines represented in the multi-sectoral jury.

A Primary Level Jury composed of thousands of jurors screens the entries employing flexible guidelines. These judging sessions are held all over the country from February to October. The Secondary Level Jury, where the qualified entrants are elevated to, scrutinizes the programs from various vantage points such as the moral slant, artistic merit, educational content, cultural relevance and others.

Entries that receive the Secondary Jury's nod in the final round are then endorsed to the Anak TV board of trustees (composed of network presidents and general managers as well as key representatives from the family, business and education sectors), which formally declares the chosen entries as winners of the ANAK TV SEAL. The seal can then be displayed during the airing of the program as a guide to parents and educators that the program has been screened not just by the industry or a government institution but by the thick layer of stakeholders, not only in Metro Manila but nationwide.

It is hoped that teachers and parents will rally behind the chosen programs, encouraging children to view them, increasing popular viewership, which will hopefully translate to better revenues for such responsibly-made programs.

The ANAK TV SEAL, the seal of family-friendly programs, is unprecedented in Southeast Asian television history. It is envisioned that other countries, with TV industries suffering similar challenges as the Philippines, will follow suit and create their own national juries to protect children from smut, inanities media violence, cultural decay and crass commercialism. In 2000, there were only 15 winners. By 2002, the number had already risen to 29 ANAK TV SEAL winners. The number increased 91 programs in 2008. In 2014, the awards given out had risen to 109, likely proof that TV stations are now keen on investing in family friendly programs.

The seals are distributed every year during ceremonies in early December.

Seal Winners and Hall of Famers


Helpful TidBits for Parents and Teacher



Television is where most children generally learn their first lessons in fashion, consumer behavior,vices and sex education.


Up until the 1980's, gossip was not considered part of the nightly news. Today, it is a crucial audience-drawing ploy to highlight tabloid gossip as news.

Children become so accustomed to the fast pace of TV frame turnover and the rapid change of images on screen that they seek the same speed in many things everyday like school and taking meals.


There is hardly an ad on TV that promotes drinking water or eating vegetables. Most of the ads push the agenda for fast foods, colored beverages, sweet-laden snacks and junk food.

If the average Filipino child watches TV 5 hours a day, (with more hours on Saturday and Sunday), by the time he is old enough to drive or vote (age 18), he would have spent more hours in front of the TV screen than he had attended classes . (Note that kids are on summer vacation for about two months and are usually not in school)
Up until the 70's, Filipino children aspired for careers in education, engineering, medicine, and other similar noble professions. The changing times brought about in part by media's glamorization of "quick wealth" have made today's youth want to pursue jobs in the entertainment business.
Barbie dolls are not advisable toys for toddler girls who may project themselves as fashion-model type women with impossibly long legs, exaggerated chests and skinny bodies. Worse, they invariably develop an image that women should be like Barbie.
A common form of child abuse can be observed in many towns and sitios of the country around the month of May when little girls are dressed as adults in uncomfortably hot gowns, wearing thick make up and overdone hairstyles, flashing garish jewelry and other adult trinkets then made to parade as family trophies meant to be ogled at, sometimes under the heat of the sun.